What commercial do you remember seeing on television? When was the last time a billboard got you thinking? Impact is not just about getting people to notice a message, it is more about engaging them long enough
for them to consider it.
Like the rest of us, consumers require something in return for taking notice of your message. And that something is a currency called ‘entertainment’. Whether it’s news, drama or humour, let’s face it simply being honest can be entertaining these days. Make no mistake however if you fail to entertain, your consumer you will fail to establish contact, no matter how many times you run your message.