From the beginning, our selection of a strong colour for our own branding was very important to the development of the Carlosus brand identity. It had to be strong, fresh and stand the test of time. Orange (PMS 021) was selected. At that time, orange wasn’t as widely accepted as it may be today. Some people felt that it was a too industrial, too widely associated with safety, we liked the fact that it created comment so we went for it.
As for our fascination with oranges, whilst PMS 021 is the signature colour of the Carlosus brand, it does not mean that we have to only express it as a colour.